since 1976
since 1976
Group sales for PROTON’s range of products increased by 13.2% in the second month of 2025 as car buyers returned to the market following a slow start to the year. 11,232 units were sold in February via various business units (domestic, export, smart, Proton e.MAS) resulting in an estimated market share of 17.2% from a forecast Total Industry Volume (TIV) of 65,276 units.
Three Proton models lead YTD sales while Saga CKD assembly starts in Egypt
While working to establish a foothold in the EV market, PROTON remains focused on delivering the best products to its ICE customers. After just two months of the new year, three Proton models lead their respective segments for Year-To-Date (YTD) sales.
The Proton S70 remains the best-selling C-segment sedan in Malaysia, offering a combination of performance, space, connectivity, and value in an attractively styled exterior that has helped it win multiple accolades. As a result, it has led segment sales for two consecutive months with 2,340 units sold in 2025.
Proton’s B-segment SUV model is another perennial favourite with car buyers. With nearly 130,000 units sold since its launch in October 2020, the Proton X50 continues to outperform expectations and is the gold standard for sales success. After 1,824 units were sold in February a total of 3,259 units has so far been sold this year, cementing its position atop the class.
PROTON’s flagship, the Proton X90, stayed in its customary position by topping D-segment SUV sales while the Proton X70, closed February with 746 units sold. As for the other models, the Proton Saga continues to lead sales of all Proton models with 5,024 units sold last month while its siblings, the Proton Persona and Proton Iriz achieved 1,323 and 283 units, respectively.
Along with an increase in sales, February also brought new developments to PROTON’s export operations. In the last week of February, the CKD version of the LHD Proton Saga started rolling off the assembly line at the Ezz Elarab Elsewedy Automotive Factories (ESAF) facility in Egypt. Cars built by ESAF will serve demand from Egyptian and North African customers, building a base for market expansion in the future.
The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000 vehicles and signifies Egypt’s commitment to industrial development. The facility’s use of locally sourced components and plans for future expansion, including EV production, align with Egypt’s Vision 2030 as well as PROTON’s target for 10% of its sales volume to come from export markets by 2030.
Proton e.MAS 7 leads all EV sales as shipments to export markets begin
The Proton e.MAS 7 is riding a wave of popularity with EV fans flocking to showrooms for a closer look at the first EV from a Malaysian OEM. More than 4,500 bookings have been received with potential buyers seeking to take advantage of early bird packages.
580 units of the Proton e.MAS 7 were delivered in February, sending the total number of deliveries beyond the 1,000 units barrier. The achievement proves an increasing number of Malaysians are willing to make the switch to electric vehicles with Proton, provided the overall package meets their expectations.
Aside from domestic sales, the Proton e.MAS 7 is also in line to make waves in export markets. 50 units were shipped to Nepal in February ahead of its future launch while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.
“Sales for PROTON recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. Therefore, as a whole, PROTON is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market. The Proton e.MAS 7 has proven to be an early success so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
